newspaper design
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design
newspaper design
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CREATED BY
BRASS TACKS DESIGN

11.11.08

What makes this page a BFD: Break-from-the-pack news judgment designed to appeal to readers

 
 
Two stories dominated most front pages this morning: The Bush-Obama meeting and Veteran's Day.

Most papers used the Oval Office photo. The Bakersfield Californian presented it as only they can. The El Paso Times tried to do the same thing, but added too much type to the photo. The SunSentinel showed great balance on its entire page, using a more atmospheric image. The Chicago Tribune tried something similar, but that nameplate was an unwelcome intruder. The Sun-Times was cleaner, hence better, while RedEye took an alternate route to D.C.

Most Veteran's Day tributes were undistinguished. The Times Herald tried something different, but it was tough sledding. The Virginian-Pilot was more successful. With its ultra-large military community, it better be.

The fever chart on the Detroit Free Press did a better job of conveying GM's woes than the headline alone on The Detroit News. It's always better to show than to tell.

The Denver Post brought its A-game. Mug shots dominated in Nebraska, in both Lincoln and Omaha. We're all for going green, but not like the Review-Journal in Las Vegas.

The newspaper with the best front design today is the Wyoming Tribune Eagle for its break-from-the-pack news judgment.

You couldn't throw a dead cat today without hitting Bush-Obama photos and flag-draped servicemen. But who would buy the paper for either of these stories? The White House visit was 24 hours old by the time readers got their hands on it, and Veteran's Day is older than dirt.

No dominant image. No White House photo. No veterans. That trifecta makes Cheyenne stand out from all the other front pages.

Would you buy the paper in Cheyenne for "Skiing in style?" Maybe. The Tribune Eagle deserves credit for tying something different to woo readers instead of being predictable. And speaking of clothing, how 'bout that Sarah Palin story down page?



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Click to see all the BFDs in the archives.

   

How to save the Monday paper

To cut costs, newspapers have reduced the size of their pages and the size of their staffs. Next, they'll be dropping their Monday editions, as some already have. Here's why Monday is on the chopping block:
  • Publishers hate it: Because it's a money-losing edition.
  • Readers hate it: There's so little to it – giving lie to the notion that you can't be too thin.
  • Advertisers hate it: If they loved it, they'd advertise in it.
  • Editors hate it: No local news of any consequence happens on Sunday, so there's nothing but wire to put in it.
  • Reporters hate it: Who wants to work on Sunday?
Yes, Monday editions will be going the way of all things – even though it's a terrible mistake for newspapers to make. Here's why:

One of the biggest drivers of daily newspaper readership is habit. And fortunately for newspapers, habits are hard to break. Newspapers would be penny-wise and pound-foolish to interrupt this daily ritual of millions of Americans. Dropping Monday will only give subscribers yet another reason to drop their weekly subscription all together.

But the Monday edition needn't go the way of your Washington bureau. Because there's another way for newspapers to cut back without cutting off their noses. They need only look back 24 hours to find the resources they need to keep their Monday editions afloat.

Newspapers need to take a hard look at their Sunday papers, where they'll find tremendous resources that go to waste every week.

Any editor will tell you that Sunday is "different," but he or she will be hard-pressed to tell you how. They'll claim that people have more time to read on Sunday, but with church, soccer, trips to Home Depot, the NFL – they can't have enough time to read every page of the five-pound behemoth that appears once a week. Logic dictates that much of it must go unread.

If readers do make more time for the Sunday paper, it probably isn't for the content. Our research shows that free-standing advertising inserts from Target, Best Buy, Walgreens, et. al. are the number-one reason people look at the Sunday paper.

Click to see complete story with suggested strategies

RedAndBluePage.com November 7, 2008  
Emanuel Was Director of Freddie Mac NewsBusters

Palin's 2012 Playbook Newsweek

NBC's Matthews: "My job to make Obama successful" NewsBusters

Obama isn't black Spectator

Emanuel Was Director of Freddie Mac NewsBusters

Obama has already broken two promises Newsbusters

Obama: Brothers should pull up their pants Boston Herald

Obama gains from unreligious Weekly Standard

Obama recession is in full swing Rush Limbaugh

Cowards trash Palin National Review

Oregon Town Elects Nation's First Openly Transgender Mayor Fox

Religious Right Still Key to Conservatism's Future CNS News

Franken gains on Coleman StarTribune

See SarahPalin.com entitled "Domain available" redandbluepage.com

GOP lawyer dispatched to retrieve Palin's clothes Los Angeles Times

Watch new press secretary confront Hannity Huffington Post

Letterman mocks McCain's defeat Huffington Post

Nader calls Obama "Uncle Tom" TV Guide

Congressman who slammed liberals loses in N. Carolina McClatchy

Franken gains on Coleman StarTribune

I slammed Sarah Palin and I'd do it again Boston Herald

Obama may create a "climate czar" AmericaBlog

Letterman Unveils Palin's Post-Election Plan AmericaBlog

Obama owes election to Bush TalkingPointsMemo

Brown rips McCain aides for blaming Palin for loss: "You picked her." Think Progress

Sayonara, Sarah The Nation

A guide to cabinet appointments Obama should resist Slate

November 6, 2008  
Michelle Obama's Style Mishap on Election Night Fox

No mandate for Obama Chicago Sun-Times

Stevens still connects with Alaskans Anchorage Daily News

GOP's rising stars Fox

Obama taps Jewish congressman for chief of staff Fox

Gay Marriage Ban Protesters, Police Clash in California Streets Fox

Russia itching to test Obama The Washington Times

Religious Right, RIP Cal Thomas

The best campaign ever – not Fred Barnes

And the winner is…Peggy the Moocher National Review

Obama's promises could be a burden Fox

NYT's Big Election Map Doesn't Show Actual Results TimesWatch

Colbert Tears Up After Obama Announced As President-Elect Huffington Post

Vacating Republicans in DC must sell their houses in terrible market The New York Times

Palin "Didn't Understand Africa Was A Continent" Huffington Post

Judgment day for Lieberman? Huffington Post

The Meaning of Obama's Win Time

Goodbye, Bradley effect The Boston Globe

Why Fox is Throwing Palin Under the Bus Daily Kos

Fox/News Corp Downgraded Amid Losses, Stock Tanks Daily Kos